Coach Sentayehu Eshetu grew up in the Harar region of Ethiopia, but moved to Bekoji to teach in the town's Elementary School. There, he began to see the athletic potential of the children he taught.

Soon one of them, Derartu Tulu, became the first African woman to win an Olympic Gold in Barcelona in 1992.
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Sentayehu started to run daily structured training sessions for the town's youth. These are now attended by up to 200 young athletes, all hoping to follow in Derartu's footsteps.

Sentayehu has also trained the current double Olympic gold winners Kenenisa Bekele and Tirunesh Dibaba, as well as Mestawot Tadesse, Tirunesh's sisters Ejigayehu and Genzebe Dibaba, Tariku Bekele, Mestawet Tufa and East African cross country champion, Dereje Regassa.

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